Accounting

Online Social Marketers often faced with a problem on how they can increase their sales from their online visitors.  Knowing the probability of their visitors to purchase a product could be the key and therefore a scientific method with high accuracy to extract such information is needed. The Logit Method or Logit Model is one of the most popular.

To apply the Logit Method in predicting when will a customer will decide to purchase an item, use the formula:

where z = Intercept + ab + cb1 + db2

Use the following values: Intercept = -5; b = 2; b1 = -1; b2 = 1.2

So, if customer A is single, 38 years old with an stable monthly income of $6000 as an Accountant/Accounting Software Consultant, and he often browse the Toyota Prius page, registered in the website to get the latest updates and leaves his contact information.

Then the rest is up to you readers to decide.