The major challenges in online market research is data gathering. There are several websites that provide online surveying services enabling their customers by just signing in and select numerous people that qualifies to answer their questions. But this is just one method of gathering the information needed. A very large data is needed most of the time to spot the trends and know more effectively what their respective markets prefer. Online Marketing can be made easier with a computer program called Web Spider. An Accounting Software can also have this module to monitor progress online market research activities.
An Online Marketer needs to know where people go most of the time when they are online. And basically the first step that he will look for is to know the top ten online activities. Immediately, he will think that they are in facebook, twitter, reading email, doing some online research on google, watching video on youtube, participating in online discussion boards and playing online games.The next step is how will he ever be able to catch his targeted market’s attention aside from placing extensive ads in facebook, twitter and google adwords. The main objective is to basically reach out to the targeted market and not the whole world, especially when he is marketing an Accounting Software and he just want it only be visible to people involved in Accounting related profession. Pay per click(PPC) advertising can be very expensive and more often will not be very effective if the main goal is just to increase brand awareness and recognition.
A web spider or a crawler can help online marketers gather more accurate information from the web. It is a computer program just like what most popular search engines use. Web Crawlers are the ones responsible for gathering vital information which later on will be classified and will be further transformed into useful information. Google uses crawlers to classify websites based on what the rules that has been set by Google’s Computer Scientists. The algorithm used is very sophisticated and uses Artificial Intelligence related technologies.Online marketers can not take advantage of available data gathered by Google because most of the time, their requirement is different from the rules set by Google. These rules are unique in every products and services so a customized web crawler is often needed.